If you mask the branding of a typical corporate website, you often can’t tell who they are. So says Ann Handley, Chief Content Officer of Marketing Profs, and boy, is she right. Ann knows what she is talking about – she is the CCO of the content marketing gurudom (and I say this in all sincerity) [...]

Imagine a customer demographic that has more disposable income, spends more time online, is not as big on bargain-hunting and is more loyal than your core customer. Sounds like a retailer’s dream doesn’t it? I’m talking about the Canadian shopper, who has 65% more disposable income than the average American shopper, spends 41.3 hours online per [...]

American tech media is one vast echo chamber and this was in evidence once again this week. The big news this week – other than the security breaches at notables like The Washington Post, The NY Times and Twitter – was BlackBerry’s launch of the Z10. What tech blogs largely failed to cover was that [...]

It was inevitable. Facebook launched their first (feasible) iteration of social search, called Graph Search, last week. The one question that the tech world is speculating about is – does this threaten Google and Bing? The answer is yes, of course. Google’s search engine was a game changer when it launched back in 1997-98 when most [...]

Every so often I get asked by a client (or acquaintance) if their social media accounts are optimized. Essentially, what the client (or acquaintance) is really asking is - ”is the external vendor who is managing my social presence doing a good job?” This has happened often enough to where I’ve finally decided to summarize the [...]

2012 ended with two events that were particularly noteworthy in the music industry. First, Psy’s Gangnam Style became the most viewed video on YouTube; noteworthy because the K-popstar turned copyright infringement into a money spinner, making a mint off ads runs on Gangnam YouTube videos – posted by him and others – and from TV [...]