The newest trending topic is GLAAD’s collaboration with the Miami Ad School to get straight men to speak up in support of the gay community. By asking women to tag their boys as gay-friendly on Facebook. Brilliant marketing campaign really – hetero men are notoriously shy in publicly fessing up to being pro-gay…so get their girls to do it for them instead. Both look cool. GLAAD has an instant viral hit on their hands and Facebook continues to get more hits. Et voila! Earned media at it’s best.
As our public service for the day, here’s a bunch of straight men stammering their support of gay values on tape*. Smile.