It’s easy to forget that it’s only been in the past 5-7 years that the startup ecosystem has mushroomed. In fact, most accelerators were established after 2010 and so startups that have gone via these accelerators are still hatchlings. Many of them are still very early in their lifecycle, so we’re witnessing them doing one thing, and one thing only, really really well. Given time, some of these mono-focus apps or networks will make every attempt to supplant Facebook as The Social Network. But tomorrow’s The Social Network will look very different from today’s The Social Network.
2013 was a mixed year by any standard. We scaled new heights of achievement and plumbed the depths of what it means to be human. Voyager 1 reached interstellar space. The Boston Marathon bombings killed 3 and injured 264. Pope Francis, Cyprus, the royal baby, Breaking Bad, Edward Snowden, the Oklahoma tornado, Google Glass, Rob […]
This post is about understanding what causes appeal to each of us, then clicking that button to G I V E. It’s about helping to take one more homeless person off the streets, keeping one more family from starving, getting one more child into the classroom. Here are three very good reasons for you to read this post, now.
Digestible bites on 10 prominent digital trends that marketers will be talking about (and working on) in 2014. From private messaging, Everywhere TV, Always On commerce and the Internet of Things to the future of ‘play’ and more.
I was talking to a colleague the other day who mentioned that her team is incorporating gaming elements into their e-commerce website, and although we didn’t get into the specific elements, the conversation stuck with me and got me thinking of what elements would work. This post deconstructs some of my thoughts on designing a […]
If you mask the branding of a typical corporate website, you often can’t tell who they are. So says Ann Handley, Chief Content Officer of Marketing Profs, and boy, is she right. Ann knows what she is talking about – she is the CCO of the content marketing gurudom (and I say this in all sincerity) […]
Imagine a customer demographic that has more disposable income, spends more time online, is not as big on bargain-hunting and is more loyal than your core customer. Sounds like a retailer’s dream doesn’t it? I’m talking about the Canadian shopper, who spends 41.3 hours online per month (second only to the 43 hours of the average […]
American tech media is one vast echo chamber and this was in evidence once again this week. The big news this week – other than the security breaches at notables like The Washington Post, The NY Times and Twitter – was BlackBerry’s launch of the Z10. What tech blogs largely failed to cover was that […]
It was inevitable. Facebook launched their first (feasible) iteration of social search, called Graph Search, last week. The one question that the tech world is speculating about is – does this threaten Google and Bing? The answer is yes, of course. Google’s search engine was a game changer when it launched back in 1997-98 when most […]
Every so often I get asked by a client (or acquaintance) if their social media accounts are optimized. Essentially, what the client (or acquaintance) is really asking is - ”is the external vendor who is managing my social presence doing a good job?” This has happened often enough to where I’ve finally decided to summarize the […]