Digestible bites on 10 prominent digital trends that marketers will be talking about (and working on) in 2014. From private messaging, Everywhere TV, Always On commerce and the Internet of Things to the future of ‘play’ and more.
I was talking to a colleague the other day who mentioned that her team is incorporating gaming elements into their e-commerce website, and although we didn’t get into the specific elements, the conversation stuck with me and got me thinking of what elements would work. This post deconstructs some of my thoughts on designing a […]
Quirky Announces $68 Million in Series C Funding, On Way to Becoming the Amazon.com of New Gadgetry?
Back in May of this year, I wrote about Quirky - a company that is pushing the boundaries of open source collaborative invention and product development - as one to watch. Then I put my money where my mouth is and bought several of their crowd-sourced inventions that I now use every day. Well, the company just raised […]
I am obsessed with the twin ideas of innovation and invention as the engines that propel us forward. And its not the idea of reaching a destination that interests me as much as the process of getting there, because the process disciplines our brains to think creatively, leapfrog real or imaginary boundaries – and that […]
“If Amazon was web 1.0…Fab is web 3.0″ “Startup” is not the word that comes to mind when we see one of Fab.com’s lovingly designed online sales, or receive one of their exquisite emails in the Inbox. Yet, Fab.com’s current incarnation was launched just over a year ago, and this startup’s design aesthetic and values […]
You “own” your company’s social media platforms and always struggle to get buy-in on investing more dollars or getting additional headcount because these channels don’t show a demonstrable contribution to conversions. Sounds familiar? As marketers we know instinctively that these social channels introduce new audiences to our franchise but we struggle to demonstrate social ROI […]
As we start making decisions on how to allocate our 2012 Marketing budget between various channels, Hubspot’s State of Inbound Marketing, 2012 report (released this morning) will help us justify these decisions to the powers that be. Of particular interest: 89% of marketers are either maintaining or increasing their inbound marketing budget, based on past success […]
While much ado has been made over F-Commerce or e-commerce enabled via Facebook, the reality is that Facebook is indeed driving commerce, but not in the linear fashion that has been predicted by many (including myself). So while Facebook users are not clicking through to shop directly from brand pages, they are using Facebook as […]
It’s finally out in the open. Amazon.com is offering shoppers 5% Off for three qualifying products, up to $5 Off each or $15 for all, if they use Amazon’s Price Check Scanner app to first scan the item at a brick and mortar retailer. The merchandize must be an exact match and includes holiday staples […]
Chances are, if you were asked what website is closest to firing users’ imagination the way Facebook did in 2006, startup Pinterest would not be on your list. But it would be on Ron Conway’s list and on 3+ million other lists around the world. And on mine, for what it’s worth. Pinterest is a bookmarking […]