Seedwalker

Sean Parker’s Airtime is only the latest company to use Facebook credentials for login. If you recall, flagrant display of male genitalia ultimately lead to the fall of Chatroulette. Airtime, the next incarnation of  Chatroulette, hopes to avoid the same fate by getting users to login with their Facebook accounts so as to encourage accountability. They’re [...]

Look at this depiction of Paul Graham‘s Startup Curve that Fred Wilson recently wrote about. Note the “Wiggles of False Hope” and “The Promised Land” events in the graph. Now look at this graphic interpretation of an actual website’s growth in the last three years (Source: quancast). This website is GoodReads, a social network for [...]

As we start making decisions on how to allocate our 2012 Marketing budget between various channels, Hubspot’s State of Inbound Marketing, 2012 report (released this morning) will help us justify these decisions to the powers that be. Of particular interest: 89% of marketers are either maintaining or increasing their inbound marketing budget, based on past success [...]

 …the greatest shift in media habits since television began. Mobile owned 2011. As a natural progression, 2012 is all about the virtual water cooler i.e., the second screen, also known as social TV. Call it what you may, the companion platform experience – TV meets social media – is on fire. At no point was it [...]

When we’re searching for deals at this time of year, we are competitive deal hunters in two ways. Looking for the best deals for items on our Santa List, and a desire to know what other shoppers are looking for…and finding. Like many of you, I used the past weekend to scan Black Friday ads [...]

Santa rocking beach shorts, drinking Pepsi? It may sound like marketers run amok or a fever dream but Pepsi’s new advertisement featuring Santa has fired viewers’ imagination, judging from it’s placement as #8 on the Top 10 Viral Videos Chart recently. Christmas has traditionally been Coca Cola’s domain, given the company’s close association with Santa [...]