Seedwalker

This week marked the great Twitter battle between the mighty Old Spice and the cheeky-licious Taco Bell. It all started with this faintly snarky joke masquerading as a tweet –       To which Taco Bell responded with (since deleted) –     …and…     Its hard to say who won – both [...]

A WSJ article about upcoming “big” changes to Google Search prompted some head scratching at Seedwalker last week. The writer talked about how Google will be overhauling how search results are displayed in the coming months by using semantic search to – Display results by context e.g. differentiate when a user is searching for jaguar [...]

Facebook is at it again. The social media powerhouse is notorious for tweaking the user experience on a rolling basis. This month is different only in that there are two big changes that impact all marketers and agencies who manage Facebook pages: 1. Lists Last week, Facebook added Interest Lists to user profiles. These let [...]

We’re obsessed by logos lately. Having unveiled a new Seedwalker logo and wrapped up a major logo redesign exercise for a client recently, Graham Smith’s Brand Reversions Project got our attention. In Brand Reversions, Smith redesigns iconic logos in the style of competitive logos. That is, he swaps logo designs between companies that operate in [...]

This year marks the 94th anniversary of the Coca-Cola contour bottle, an iconic package design recognized worldwide and one of the few packages granted trademark status by the U.S. Patent Office. The bottle had a modest beginning in 1894, when a store owner began bottling the popular new fountain soda called Coca-Cola in a cork-capped [...]