Feb

02

Is this the end of the Big Social Network era?

It’s easy to forget that it’s only been in the past 5-7 years that the startup ecosystem has mushroomed. In fact, most accelerators were established after 2010 and so startups that have gone via these accelerators are still hatchlings. Many of them are still very early in their lifecycle, so we’re witnessing them doing one thing, and one thing only, really really well. Given time, some of these mono-focus apps or networks will make every attempt to supplant Facebook as The Social Network. But tomorrow’s The Social Network will look very different from today’s The Social Network.

0 Comments

Jul

14

(An Apolcalytic Vision of) How Facebook Will Help Brands By Becoming A Payment Platform

rivacy has famously been Facebook’s Achilles’ heel so its just as well that the social media giant isn’t making a foray into online banking, although as widely reported, Commonwealth Bank will be using Facebook’s API to expand their online banking services. Meantime, the social network continues to entrench itself as a legitimate platform for business […]

4 Comments

Jun

05

Facebook’s Future Has Never Been Rosier

Sean Parker’s Airtime is only the latest company to use Facebook credentials for login. If you recall, flagrant display of male genitalia ultimately lead to the fall of Chatroulette. Airtime, the next incarnation of  Chatroulette, hopes to avoid the same fate by getting users to login with their Facebook accounts so as to encourage accountability. They’re […]

2 Comments

Apr

22

An Interview With Fab.com’s CMO

“If Amazon was web 1.0…Fab is web 3.0″ “Startup” is not the word that comes to mind when we see one of Fab.com’s lovingly designed online sales, or receive one of their exquisite emails in the Inbox. Yet, Fab.com’s current incarnation was launched just over a year ago, and this startup’s design aesthetic and values […]

4 Comments

Mar

24

3 Step Guide: How to Calculate the “Real” ROI of Social Media

You “own” your company’s social media platforms and always struggle to get buy-in on investing more dollars or getting additional headcount because these channels don’t show a demonstrable contribution to conversions. Sounds familiar? As marketers we know instinctively that these social channels introduce new audiences to our franchise but we struggle to demonstrate social ROI […]

538 Comments

Mar

12

Two Big Facebook Changes You Should Know About

Facebook is at it again. The social media powerhouse is notorious for tweaking the user experience on a rolling basis. This month is different only in that there are two big changes that impact all marketers and agencies who manage Facebook pages: 1. Lists Last week, Facebook added Interest Lists to user profiles. These let […]

579 Comments

Feb

19

Warby Parker Has the Most Innovative Content Strategy

Contently may have awarded the Top 5 Startup Blog prize to Etsy, OkCupid, Birchbox, Meetup and Foodspotting, but in my book, Warby Parker has the most innovative content strategy by far. Not only does the company have the most sincere and effective customer service team and community management, but they fairly exude transparency and interesting-ness […]

580 Comments

Jan

14

Top 5 Tips For Brands On Pinterest

Source: data.whicdn.com via Alison on Pinterest   Imitation may be the sincerest form of flattery, but it could end up costing Pinterest big money. The Samwer brothers have made a career out of creating copycat versions of successful U.S. websites, gaining a big international following, and selling the copycats back to the original for millions. […]

614 Comments

Jan

31

#BallsofPride

Balls of Pride (student project) from Jacob Sempler on Vimeo The newest trending topic is GLAAD’s collaboration with the Miami Ad School to get straight men to speak up in support of the gay community. By asking women to tag their boys as gay-friendly on Facebook. Brilliant marketing campaign really – hetero men are notoriously […]

495 Comments