Feb

26

Reverse Innovation & Other Lessons From the East

Reverse Innovation refers to inexpensive products that are developed to meet the needs of developing nations that typically have scarce resources; these goods then go on to be re-packaged as low cost innovative goods for Western buyers. Then there are socio-cultural practices from other countries that are adopted in the western world as novel business […]

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Jun

21

Promotions and Giveaway Campaigns That Work

As Social Media Day on June 30th creeps up on us, companies are no doubt thinking up elaborate promotions and giveaway campaigns. If history is any indication, more than 85% of Marketing Managers will do what their predecessors have done before them – give away their own company’s product in the promotion because isn’t that […]

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